ABOUT KICKS

Sammy Mhaule - Founder & CEO

We’re on an epic journey that’s been nothing short of amazing over the past 4 years! Starting out as a pop-up store in Johannesburg, South Africa, in 2021 to open our second in Lincoln, United Kingdom, in 2023, we’ve been shaking up the sneaker scene, and we’re so excited to have you along for the ride! 

Our mission is to ignite creative passion in everyone, foster self-expression and celebrate the art within us all. We’re not just a fashion brand; we’re a vibrant canvas for anyone looking to let their creativity shine. We wholeheartedly embrace creativity in all its forms. Our brand is more than just a name—it’s a vibe! We strive to create a welcoming atmosphere filled with energy and enthusiasm for our customers, suppliers, and employees. Let’s kickstart this creative journey together! 

We aspire to create a sustainable business model where entrepreneurship thrives and employment opportunities flourish for individuals from all walks of life. At the heart of this mission is our commitment to delivering innovative products that motivate, inspire, and resonate with the core values of creativity and quality. We envision our sneakers becoming synonymous with the best in the world. We specialize in contemporary styles that blend seamlessly with your active lifestyle, ensuring that every transition—from sports to casual settings—is effortless and stylish. Each pair we craft is a testament to our dedication to quality and our rich legacy, designed for those who value both performance and aesthetics. Our passion for sneaker design fuels us to explore all facets of creativity. We understand that the power of being creative can spark change, and that journey begins with us. We take pride in producing sneakers that look great and inspire a mindful and engaged lifestyle. Each step you take in a pair of KICKS is a step towards self-expression and confidence.

We believe that design is not just about the visuals; it’s about the experience. Our team is committed to innovating and refining our products, ensuring they feel good on your feet and uplifting your spirit. We are excited to roll out new stylish additions to our lineup, each designed to complement your journey and enhance your everyday adventures. As we continue to grow and evolve, we invite you to join us in embracing creativity and making a mark on the world. Let’s Keep Moving—transforming every day into an opportunity for self-expression, comfort, and style. With KICKS, you’re not just wearing sneakers; you’re stepping into a world where your passion, individuality, and creativity can truly shine.

Let us inspire you to chase your dreams boldly and Keep Moving with pride. Together, we can create a movement that celebrates innovation, craftsmanship, and the beauty of every moment. Here’s to a future where every step is infused with purpose, and every sneaker carries a story. KEEP MOVING!